Two smart guys in Tel Aviv have the idea to use technology and bring down video production costs – Wochit. In Iceland bright minds think about automated data visualization – Data Smoothie – and Finlands developers deliver solutions to enrich brand platforms with social content – Flockler. All three Start Ups influence digital storytelling and are located in Londons so called Silicon Roundabout, Englands Tech Hub. We had the chance to meet them yesterday for a chat about their business models and current tasks.
The learnings of the Day: It comes all down to metadata to aggregate and organize content. Digital tools can decrease production costs but always have limitations. If there are specific needs existing, individual solutions are still required.
The Innovation Field Trip is an event organized by the Hamburg Media School. Here you can find out more about the concept.