We started stepping into the world of digital storytelling in spring 2014. During this time a a tool called pageflow came up in Germany (I will write about this seperately soon) and the demand for new formats and ideas of multimedia publishing emerged in front of the dramatic media business transformation primarly in the journalistic and publishing scene.
We got inspired by pageflow and asked: How can a modern digital multimedia story look like? For what kind of organizations or people is it interesting to use for communication or marketing purposes? What kind of content, creators, experts, teams, structure, workflows and elements are needed? Which media is required, what technical solutions fit best, how should the production be organized and at least how can it be published and marketed financially sucessfull?
We discussed a lot and reviewed many digital storys for ourselves as well we produced our own cases. Some worked out and impressed, others disappointed. But we got really excited about digital storytelling!
So we came up with an idea what digital storytelling should be in our understanding and created a name – Storyfloat.
We argue that a modern digital story should be a clear and compact presentation of an issue, an idea, a concept or a topic it can be fiction or non-fiction. Important is furthermore a technical responsive high quality storytelling on the spot using a smart combination of multi media elements that helps to understand and receipt the story in a convenient and 24/7 consumable way. A digital story has always to be creative and social and can be interactive. It can be published on the web on social media or within an app – it depends. Our name for this approach is Storyfloat. A Storyfloat is a smart digital storytelling solutions that gives users the opportunity to float relaxed through the stories people invite them to listen to.
This Post is written on mobile device and will be updatet. Comments and feedback are very welcome.