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The three t´s of modern myth-making

By Benjamin Röber · On December 21, 2015


In its remarkable article about Disney the Economist claims in its actual christmas issue three T´s as key factors to success in modern storytelling and myth-making: Tropes, technology and toys. Further more the article argues that modern myth like Star Wars are so compelling because of the human urges they tap today: “Modern myth-making, reliant though it is on new tools and techniques, is really just pushing the same old buttons in stone-age brains”, the Magazin says. If you want to find out more about Disneys storyworld, we recommend also this brief overview.

 

 

 

EconomistMyth MakingStar WarsStorytelling
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Benjamin Röber

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